The inevitable has happened - starting next Monday, July 11, the OnePlus 3 will get a price increase in the UK as a consequence of the free-falling pound, itself a result of Britains choice to exit the European Union. Its not a substantial increase, £20 to be precise, bumping the number up to £329.
The move was to be expected, after all OnePlus itself informed that the company was contemplating an increase last Wednesday, and its not like the British currency has regained any of its former strength since.
With the tight margins OnePlus has to be facing by offering a flagship-grade product at upper midrange price, the companys decision seems to make sense. On the other hand, one must ask just how important of a market the UK is to OnePlus, how many handsets it would sell there, and whether the negative publicity of a price increase is worth it. Were sure it was a tough call.
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